Live and Virtual Events

LEAD Conferences

LEAD (Leadership Experience and Development) Conferences are weekend events held three times annually in major U.S. locations. Past conferences have been held in Chicago, Phoenix, and Washington, D.C.—a sellout for the past two years.

Target: NHS/NJHS advisers, students

Attendance: Varies by location. Combined among all three conferences each year: approximately 2,000 students.

Marketing Options:

• Roundtable presentation in the college readiness track
• On-site exhibiting 

State Summits

These one-day events offer hands-on experiential leadership development and student empowerment. Your college or university can host!

Target: NHS/NJHS students

Attendance: approximately 300

Marketing Options:

• Host a State Summit and showcase your campus!
• For additional exposure, offer faculty or staff who can be part of our on-site workshop facilitator team.

College admission planning webinar sponsorship

NHS and NJHS offer college admission planning webinars throughout the academic year.

Target: NHS/NJHS students, parents, advisers

Attendance: Ranges from 400 to 1,200 viewers with repeat traffic to archive sessions

Marketing Options:

• Representation from your staff or administration as a webinar panelist
• Institutional logo featured in promotional material, such as student take-home flier
• Logo on the webinar platform
• Logo on the NHS and NJHS web pages promoting the session

Virtual NHS

These online tutorial sessions guide high school students through critical steps in their college search and enrollment journey. Sessions  include topics such as application preparation help, writing personal statements, etc. Guided practice as well as question-and-answer periods during each session open engagement opportunities between students and presenters. Sessions are recorded for repeat viewing by members.

Target: NHS students

Marketing Options:

• Representation by your staff/faculty during one or more sessions

Content Marketing — Digital and Print Platforms

School of Thought blog/Student Voice microblog

School of Thought is a blog of the National Association of Secondary School Principals, parent organization of the National Honor Societies. Its Student Voice microblog specifically targets educators and advisers with a focus on student development matters. This is an ideal opportunity to start a conversation that amplifies issues impacting student success.

Target: secondary school principals and advisers

Subscribers: 274

Marketing Options:

• Author a 300- to 500-word blog post for School of Thought.

NASSP List of Approved Contests, Programs, and Activities for Students

The National Association of Secondary School Principals (NASSP), parent organization of NHS and NJHS, publishes and posts an annual guide online, accessible to principals, teachers, parents, and students. A national committee of education leaders vets programs included on the list using a standards-based rubric. The purpose of the list is to validate each program’s educational value, organizational structure, and financial integrity to inform school and individual decision making about participation.

Target: principals, student program advisers, parents, students

Marketing Options:

• For higher ed institutions that offer a program, such as a summer workshop that targets middle or high school students, the institution can apply for inclusion on the list. The application process opens in the fall each year for publication online the following academic year. (September 1-August 31)

Advise

Published six times annually, Advise magazine targets advisers of NHS, NJHS, and National Student Council (NatStuCo). Each edition is posted online and accessible to affiliated schools.

Twice each year, Advise includes “Participation Station,” a pullout section specifically targeting student members of NHS, NJHS, and National Student Council. Past pullouts have focused on college preparation tips as well as leadership and community service guidance.

Target: NHS, NJHS, and National Student Council advisers and students

Circulation: 36,000

Marketing Options:

• Targeting advisers: Write a 750-1,000 word article of interest to middle level and/or high school student program advisers.
• Targeting students: Prepare a brief (150-200 word) article addressing a predetermined topic for inclusion in “Participation Station.”